Did I shock you with that title?
Rather than guess what filth might have entered you mind about how boob and nose jobs relate to 181º Fitness, let’s just clear the air right now and say that it has nothing to do with anything physical.
Why does someone see a plastic surgeon? Namely, self-improvement.
Dr. Maxwell Maltz was a cosmetic surgeon who is credited as a major innovator in the study of the self-image, but perhaps not in the way you think.
Dr. Maltz wrote a book called Psycho-Cybernetics in 1960 that was one of the first to discuss the how our own impressions of self (i.e. self-esteem, self confidence) influence our behavior and thus the quality of our lives. In fact motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Dr. Maltz.